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Devices and control systems: Bakery and confectionery, Germany 2025

Attackers hijacked the central server used to control the screens in more than 100 bakery branches, including all 108 locations of Heidebäckerei Meyer.

  • Incident · 07.2025 · Lower Saxony (including Hildesheim), Germany
  • Evidence: confirmed by an authority
  • Devices and control systems

As of

On this page
  1. What happened
  2. Who would have paid?
  3. Lessons
  4. Sources
  5. Similar cases

What happened

Instead of prices, pro-Iranian messages appeared, and in some branches screams and gunshots could be heard. There was no ransom demand; the police are investigating after a complaint by Bäckerei Engelke.

Affected
Heidebäckerei Meyer and Bäckerei Engelke
Loss
no reliable figure
Business interruption
unknown
Ransom demanded / paid
no / no
Data affected
unknown
Bankruptcy
no
Entry point
Central server that controls the digital price displays in the branches

What would cyber insurance have paid?

That depends on the terms. Whether those affected were insured: unknown.

  • Reputational damage

    Loss of income because customers stay away after the incident

    Mostly no information 1 of 9 business products cover it fully, as an add-on or with limits.

  • Restore data and systems

    Costs of getting data, software and systems running again

    Mostly covered 6 of 9 business products cover it fully, as an add-on or with limits.

  • Immediate help in an emergency

    Hotline, IT forensics, crisis PR and legal advice

    Mostly covered 7 of 9 business products cover it fully, as an add-on or with limits.

Overview based on public policy terms, as of 06.11.2026. Only your policy and its general terms and conditions (GTC) are binding. No confirmation of cover.

What we can learn

Screens, tills and other networked devices in the shop are also an attack surface and belong within IT security.

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Sources

Similar cases